@rarebeauty Instagram Follower Counter and Stats
@rarebeauty Possible accounts on other platforms
Rare Beauty by Selena Gomez Made to feel good in, without hiding what makes you unique. 1% of all sales go to support mental health. @Sephora @SpaceNK
Rare Beauty by Selena Gomez is the official, verified Instagram account for the cosmetics brand founded by singer and actress Selena Gomez, currently holding 8,626,433 followers. The account focuses on beauty product marketing, self-acceptance messaging, and brand promotional content, featuring partnerships with retailers like Sephora and Ulta Beauty. With 5,144 total posts published since the account's inception, the brand maintains a high-frequency posting schedule, though a specific geographic location is not provided in the profile data. No information regarding the account's presence on other social media platforms is currently available.
This analysis report tracked and analyzed the account across multiple dimensions.
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@rarebeauty currently has 8,625,967 followers on Instagram, tracked by DolphinRadar since Jul 22, 2026. Over the past 4 weeks, the account experienced a net follower change of -5,659. The average weekly change is -1,246, and the trend is inconsistent, as the account recorded three consecutive weeks of losses followed by a gain of +1,460 in the most recent week. The profile currently has 5,144 posts and a following count of 412 as additional reference data.
Between July 2026 and October 2026, the Rare Beauty Instagram profile experienced a total follower decrease of 17,910, representing a decline of approximately 0.21 percent according to DolphinRadar's monthly tracking data. The account recorded its lowest performance in August 2026 with a loss of 8,102 followers, while October 2026 marked the smallest monthly decline of 2,610 followers. Regarding account activity, the following count remained relatively stable, fluctuating between a low of 408 and a high of 412, while the posting frequency showed consistent growth with 96 new posts added over the four-month period. As of the latest snapshot in October 2026, the profile maintains a total of 8,625,967 followers, follows 412 accounts, and has reached a cumulative total of 5,144 posts.
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