@hm Instagram Follower Counter and Stats
Monthly Growth
Followers
Posts
FollowingMonthly GrowthFollowersPostsFollowingH&M Democratizing fashion since 1947. @hm_man @hm_kids @hm_careers @hmbeauty @hmhome @hm_move
@hm is the official Instagram account for the multinational clothing retailer H&M, which maintains a verified status and a follower count of 38,055,102. The account publishes fashion and lifestyle content, specifically focusing on seasonal clothing collections, styling tips, and retail product promotions. With a total of 578 posts since the account's inception, the brand maintains an approximate posting frequency of 0.5 posts per week, and no specific geographic location is listed for the profile. There is no information available regarding the brand's presence on other social media platforms within the provided data.
This analysis report tracked and analyzed the account across multiple dimensions.
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@hm currently has 38,054,854 followers on Instagram, tracked by DolphinRadar since Jul 22, 2026. Over the past 4 weeks, the account experienced a net follower change of +30,044. The average weekly change is +5,775, and the trend is decelerating, as evidenced by the recent shift from a peak weekly gain of +16,132 to a loss of -3,826 in the most recent week. As of the latest update, the profile has 578 posts and is following 181 accounts.
Over the four-month tracking period from July 2026 to October 2026, the Instagram profile for @hm experienced a total follower increase of 64,247, representing a growth of approximately 0.17 percent, according to DolphinRadar's monthly tracking data. The highest follower gain occurred in September 2026 with an increase of 26,869, while the lowest gain was recorded in October 2026 with an increase of 11,733. Regarding account activity, the following count rose by three, moving from 178 to 181, while the posting frequency showed a steady upward trend, increasing from 527 total posts in July to 578 by the end of the period. As of the latest snapshot on October 2026, the account maintains a total of 38,054,854 followers, 181 following, and 578 total posts.
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