@hm Instagram Follower Counter and Stats
Monthly Growth
Followers
Posts
FollowingMonthly GrowthFollowersPostsFollowingH&M Democratizing fashion since 1947. @hm_man @hm_kids @hm_careers @hmbeauty @hmhome @hm_move
@hm is the official Instagram account for the multinational clothing retailer H&M, which holds verified status and maintains a following of 38,044,708 users. The account focuses on fashion and lifestyle content, specifically highlighting new clothing collections, designer collaborations, and promotional campaign imagery. With 575 total posts published since the account's inception, the posting frequency averages less than one post per week, and no specific geographic location is provided for the profile. There is no available data indicating that this account maintains a presence on other social media platforms.
This analysis report tracked and analyzed the account across multiple dimensions.
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@hm currently has 38,044,628 followers on Instagram, tracked by DolphinRadar since Jul 22, 2026. Over the past 4 weeks, the account experienced a net follower increase of +28,047. The average weekly change is +5,330, and the trend is inconsistent, characterized by fluctuating growth including three weeks of gains and one week of a -3,826 loss. The profile currently maintains a post count of 575 and a following count of 181.
Over the four-month tracking period from July 2026 to October 2026, the Instagram profile for @hm experienced a total follower increase of 54,021, representing a growth of approximately 0.14 percent according to DolphinRadar's monthly tracking data. The highest follower gain occurred in September 2026 with an increase of 26,869, while the lowest gain was recorded in October 2026 with an increase of 1,507. Regarding account activity, the following count rose by 3 accounts over the period, and the posting frequency showed a total increase of 48 posts, with the most significant monthly addition of 31 posts occurring in September 2026. As of the latest snapshot on October 2026, the profile maintains a total of 38,044,628 followers, 181 accounts followed, and 575 total posts.
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