@hm Instagram Follower Counter and Stats
Monthly Growth
Followers
Posts
FollowingMonthly GrowthFollowersPostsFollowingH&M Democratizing fashion since 1947. @hm_man @hm_kids @hm_careers @hmbeauty @hmhome @hm_move
H&M is a multinational clothing retail company, and this is their verified official Instagram account with 38,013,574 followers. The account publishes fashion and lifestyle content, focusing on seasonal apparel, wardrobe styling, and retail product showcases. Given the account has 539 posts and was established in 1947, the posting frequency averages approximately 0.07 posts per week, and no specific location data is available for this profile. There is no information available regarding their presence on other social media platforms.
This analysis report tracked and analyzed the account across multiple dimensions.
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@hm currently has 38,013,786 followers on Instagram, tracked by DolphinRadar since Jul 22, 2026. The profile experienced a net follower increase of 22,458 over the past 4 weeks. The account recorded an average weekly change of +5,614, with a trend that is currently decelerating due to the most recent weekly loss of 649 followers following three weeks of gains. As of the latest update, the account has 539 total posts and is following 179 profiles.
Between July 2026 and August 2026, the Instagram profile for @hm experienced a total follower increase of 23,179, representing a growth rate of approximately 0.06 percent according to DolphinRadar's monthly tracking data. The highest follower gain occurred in August 2026, which saw an increase of 23,179 followers, while no months during this period recorded a loss. Regarding account activity, the following count rose by one, moving from 178 to 179, while the posting frequency increased by 12 posts, rising from 527 to 539 total posts. As of the latest snapshot in August 2026, the account maintains a total of 38,013,786 followers, 179 following, and 539 total posts.
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