@hm Instagram Follower Counter and Stats
Monthly Growth
Followers
Posts
FollowingMonthly GrowthFollowersPostsFollowingH&M Democratizing fashion since 1947. @hm_man @hm_kids @hm_careers @hmbeauty @hmhome @hm_move
@hm is the official Instagram account for the multinational clothing retailer H&M, which currently maintains a verified status with 38,069,024 followers. The account publishes fashion and lifestyle content, focusing on seasonal apparel, party wear, and DIY styling inspiration. With 582 total posts accumulated since the account's inception, the brand maintains an approximate posting frequency of less than one post per week, and no specific geographic location is listed for the profile. There is no available data indicating that this account maintains a presence on other social media platforms.
This analysis report tracked and analyzed the account across multiple dimensions.
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@hm currently has 38,068,859 followers on Instagram, tracked by DolphinRadar since Jul 22, 2026. Over the past 4 weeks, the account has experienced a net follower increase of 47,875. The average weekly gain is +6,460, and the trend is currently accelerating, as the most recent weekly changes of +14,005, +10,226, +16,132, and +7,512 remain consistently above the 12-week average. The profile currently maintains a post count of 582 and a following count of 181.
Between July 2026 and October 2026, the Instagram profile for @hm experienced a total follower increase of 78,252, representing a growth of approximately 0.21 percent according to DolphinRadar's monthly tracking data. The highest follower gain occurred in September 2026 with an increase of 26,869, while the lowest gain was recorded in October 2026 with an increase of 25,738. Throughout the four-month period, the account's following count rose from 178 to 181, and the posting frequency increased from 527 total posts to 582, reflecting a consistent addition of new content. As of the latest snapshot on October 2026, the profile maintains a total of 38,068,859 followers, 181 following, and 582 total posts.
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