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Govt lays ground for influencer marketing, brings 8 agencies on board
Jul 30, 2025 15:24 IST
2 Min read
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AdLift bags SEO and content marketing mandate from Orient Bell Tiles
Jul 30, 2025 14:34 IST
1Min read
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Banijay Asia, Collective Artists Network partner to launch creator-first content and IP venture
Jul 29, 2025 11:38 IST
2 Min read
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Insight
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What is this scam of “Engagement farming” that every brand should fear
Jul 25, 2025 12:08 IST
4 Min read
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Brands beware! Is your influencer budget reaching real people?
Jul 22, 2025 14:51 IST
2Min read
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Rental Podcast Studios in India are gaining ground, but can buzz become big business?
Jul 18, 2025 14:00 IST
8 Min read
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Influencer content grabs 2.2x more attention vs branded ads: Kantar report
Jul 11, 2025 12:32 IST
2 Min read
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News
Govt lays ground for influencer marketing, brings 8 agencies on board
Jul 30, 2025 15:24 IST
2 Min read
AdLift bags SEO and content marketing mandate from Orient Bell Tiles
Jul 30, 2025 14:34 IST
1Min read
Banijay Asia, Collective Artists Network partner to launch creator-first content and IP venture
Jul 29, 2025 11:38 IST
2 Min read
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Delhi High Court likely to transfer ANI’s copyright suit against YouTuber to itself
Jul 28, 2025 12:30 IST
1 Min read
Branded Content
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Parle-G celebrates the friendships that begin at home
Jul 29, 2025 18:07 IST
2 Min read
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Intel and Times of India launch ‘The Learning Curve’ to address digital trust gap in classrooms
Jul 28, 2025 17:53 IST
3Min read
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Content & Culture
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India at Cannes Lions over the years: A shift from cultural disruption to technological innovation
Jul 02, 2025 10:06 IST
5 Min read
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Urban India's new dating playbook: An evolving landscape of love, lingo & learning
Jun 03, 2025 11:03 IST
5Min read
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Spotlight
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How Sonika Khurana turned a lockdown hobby into a 1.1 mn-strong community
May 09, 2025 12:15 IST
2 Min read
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Creator duo Nick and Carrie double down on long-form content, plan relationship talk show
Apr 29, 2025 12:03 IST
3Min read
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A sneak peek into the world of vox pop content creation with Sir Supreme
Aug 05, 2024 13:44 IST
3 Min read
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Influencer Marketing
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Ankush Bahuguna’s lungi look turns heads at Tomorrowland 2025
Jul 30, 2025 14:48 IST
1 Min read
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What’s making top creators show up at fans’ doorsteps?
Jul 28, 2025 14:40 IST
2Min read
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Interviews
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Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
May 15, 2024 12:01 IST
6 Min read
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Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
May 08, 2024 14:44 IST
6Min read
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Guest Column
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India needs a creator-tech workforce: Why upskilling in AI, AR, and analytics is the next big bet
Jul 17, 2025 08:47 IST
4 Min read
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Authenticity is the Indian creator’s superpower
Jun 04, 2025 16:50 IST
3Min read
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Content Conversations
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How brands and creators manage to stay relevant in the Instagram race
Sep 05, 2022 10:19 IST
7 Min read
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Measurability & discovery continue to be the biggest challenges in the branded audio space
Jul 08, 2022 12:12 IST
4Min read
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Case Studies
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How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders
Feb 07, 2022 10:09 IST
3 Min read
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Here is how Angel One simplified its content strategy for millennials
Feb 04, 2022 12:58 IST
4Min read
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