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Marketing Initiative

1280x720_Press-release-banner Marketing Initiative

Hilary Rhoda's Lipstick Day 2025 campaign asks a powerful question: “Kyun Nahi?”

The brand reclaims lipstick as a symbol of courage, not caution.

By afaqs! partner content
Jul 28, 2025 17:21 IST 2 Min read
Razorpay | Backing India's Boldest | Founders Marketing Initiative

A look back at how a B2B brand made waves at the IPL Razorpay's ‘Backing India's Boldest’ redefined brand-building for the better

By afaqs! partner content
Jul 16, 2025 17:41 IST 5 Min read
S25-Ultra-Print-Innovation_1280x720pxl Marketing Initiative

Galaxy S25 Ultra turns newspaper ad into a first-of-its-kind voice-led print experience

By afaqs! partner content
Jul 07, 2025 11:12 IST 3 Min read
IM352 Marketing Initiative
Birla White debuts 'TileStix' tile adhesive with a unique 'Talking Tiles' campaign
By afaqs! partner content
Jul 02, 2025 14:40 IST 2 Min read
P25010_Panasonic_KV_16x9-01 (1) Marketing Initiative
Panasonic’s AI-powered ACs redefine home comfort in new TVC
By afaqs! partner content
Jun 20, 2025 12:49 IST 3 Min read
Web Stories

Latest Stories

PHD (2) People Spotting

Deepak Mann joins PHD Media as National Strategy Head

In his last stint, he acted as director, India and SEA for Marketing Effectiveness at Nielsen Media.  

By afaqs! news bureau
Jul 28, 2025 17:07 IST 1 Min read
Dyson (1) Advertising

Deepika Padukone fronts Dyson’s new campaign on heat-free styling

By afaqs! news bureau
Jul 28, 2025 16:02 IST 2 Min read
Vasmol Advertising

Vasmol ropes in Vidya Balan as the new face of the brand

By afaqs! news bureau
Jul 28, 2025 15:56 IST 2 Min read
santoor Advertising
Santoor Royal Sandal TVC shows Meenakshi Chaudhary’s skincare routine
By afaqs! news bureau
Jul 28, 2025 15:38 IST 2 Min read
Everyuth Marketing
Everyuth & Snapchat launch AR campaign for Golden Glow Sheet Mask
By afaqs! news bureau
Jul 28, 2025 15:14 IST 2 Min read

Media

Kyunki Saas Bhi Kabhi Bahu Thi's reboot poster featuring Smriti Irani as Tulsi Virani (past and present), alongside presenting sponsor Tide and co-powered sponsors Fortune and Colgate, highlighting its cross-generational comeback. Media

In a changed world, can Tulsi still pull eyeballs and brands like before?

Beyond initial nostalgia-driven interest, how can the 'Kyunki Saas Bhi Kabhi Bahu Thi' reboot sustain advertiser engagement in today's fragmented media landscape?

By Kausar Madhyia
Jul 28, 2025 05:30 IST 6 Min read
TVNetwork Media

TV Today Q1 net profit at Rs 7.39 crore, rises 19.5% QoQ

By afaqs! news bureau
Jul 26, 2025 14:21 IST 1 Min read
NDTV Media

NDTV reports Rs 70.31 crore loss in quarter ending June 30, 2025

By afaqs! news bureau
Jul 26, 2025 13:14 IST 1 Min read
ott Media
Government orders ban on 25 OTT platforms for obscene content
By afaqs! news bureau
Jul 25, 2025 16:45 IST 1 Min read
Z Media
Zee Entertainment Q1FY26 results: Revenue down 14% YoY; ad revenue declines 17%
By afaqs! news bureau
Jul 23, 2025 14:03 IST 1 Min read

Brands

Swiggy Brands

Swiggy restructures board, appoints Faraz Khalid as independent director

The company announced the resignation of Sumer Juneja and Anand Daniel, non-executive and non-independent directors; who were representatives of key investors Softbank and Accel respectively on its board.

By afaqs! news bureau
Jul 25, 2025 18:43 IST 2 Min read
bikajixcg Brands

Bikaji enters Nepal through JV with Chaudhary Group

By afaqs! news bureau
Jul 24, 2025 14:56 IST 2 Min read
Forces of Tyaani campaign Brands

KJo’s Tyaani Jewellery taps digital, influencers & roadshows in new ad blitz

By Kausar Madhyia
Jul 24, 2025 05:20 IST 4 Min read
Good Glamm Group Companies
Good Glamm Group to be split up
By afaqs! news bureau
Jul 24, 2025 05:10 IST 2 Min read
Filtercopy Brands
Pocket Aces rebrands with FilterCopy as flagship, launches channel-verse
By afaqs! news bureau
Jul 23, 2025 16:33 IST 2 Min read

Marketing

Everyuth Marketing

Everyuth & Snapchat launch AR campaign for Golden Glow Sheet Mask

The campaign offers a digital product demo and targets Gen Z users, aiming to engage them beyond traditional marketing methods.

By afaqs! news bureau
Jul 28, 2025 15:14 IST 2 Min read
Teachers Marketing

Teacher’s Whisky refreshes identity to appeal to emerging Indian consumers

By Cheenu Agarwal
Jul 28, 2025 05:20 IST 4 Min read
McDonald's Marketing

McDonald’s bets on protein but skips the meat

By afaqs! news bureau
Jul 28, 2025 05:10 IST 2 Min read
swiggyxmcdonalds Marketing
McDonald’s rolls out 'Protein Plus Burgers' on Swiggy
By afaqs! news bureau
Jul 25, 2025 16:54 IST 2 Min read
Farmley Marketing
Farmley’s Rs 1,000 crore hustle rides on retail push and export play
By Cheenu Agarwal
Jul 25, 2025 05:20 IST 5 Min read
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